Creating Your Strategy
We build our branding strategy on three core pillars. These are:
We always want to look at what else is out there in the industry. We often rank and isolate key competitors, pinpointing who is a direct competitor, who has a strongly-correlated product, and who has a similar vision or voice, if applicable. We want to take a big view of your industry and who else is playing in it.
The architecture of your brand is in its size and overall business approach. For example, a massive corporate enterprise with 50,000 employees is possibly more tactful and conservative compared to a small and scrappy upstart with something to prove and the flexibility to make it happen. Of course, these are just broad examples. Regardless, we want to look at your brand architecture to determine the best route forward.
We want to position your brand down a unique and advantageous channel. We look at all the things which make your product special and isolate the most impactful. What is your competitive advantage? What do you do differently than anyone else? What values do you represent and does your product or service portray those values? We conduct an exhaustive market placement survey to determine where we should focus our energy and how for it to perform at its peak potential.