Branding

Discover and articulate your brand idea creating a meaningful, unique positioning that defines your brand promise and what you stand for.

Clearly, simply and distinctively, defining how a brand creates desire and meaning for customers. We create the brand’s attribute building blocks, positioning idea, and manifesto all driven by three guiding pillars: big, simple, true. Our smart, simple approach ultimately helps to answer two essential questions that drive a brand’s purpose: what will you do for me? What will you mean to me?

It is all about Strategy

Market Research
The first action that we resort to for our clients is pinpointing where its product stand in the general market. We examine the market and scout it for competitors and from there we build an action plan in order to help our clients achieve their desired market share.

Brand Architecture
Brand Architecture is a very crucial aspect of branding. A monolithic, larger than life brand requires a handling which is different from the one that would be implemented for a looser and more down to earth name. The same goes for the sub-brands of a company. In any case, each brand must be treated in a unique way, taking in consideration all if the aspects needed in order for the product to gain its rightful market share.

Brand Positioning Research
What is the comparative advantage of a brand? (Unique Selling Proposition-USP)? What are the values it represents? What are the targets the client sets for it? What is its target group? These questions are answered through the conduct of a thorough market placement survey. The answers to these questions allow us to focus to the right places and place the product where it will perform best.

Α branded product should exude its value and beneficial properties. The marketer must be competent to communicate them, in order to build its image and, from there to set the goals to be accomplished in order for the product to acquire the personality and desired status that will follow it thereafter.

Verbal Identity

The Visual Id of a brand consists of its logo, its colors and whatever has to do with eye contact. So when creating the visual id of a brand one has to go for an impression that stands out from the competition.

Visual Identity

The visible elements of a brand, such as logo, color or colors, form and shape, condense and convey its visual identity. This kind of communication should be easily recognizable and outstanding concerning the other competitive brands.

Brand Logo
A successful brand can only be achieved after researching the direct competition in the concerned market. Our proposals and final design of a brand logo must concern one brand and it must bring out its unique characteristics.

Brand Guidelines
Every brand should have its identity managed with certain guidelines. These guidelines are an important factor to be taken in consideration throughout the managing of a brand id.

Corporate Identity
A company’s communication with its clientele and partners is an important aspect of our operations. The way in which corporate communication takes place, can give or take points from the company’s image. The reputational effect its stationary system (business cards, folders, letterheads, envelopes, etc.), must be in line with the image and status we want our company to have.

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